CREATIVE DIRECTOR /
COPYWRITER

FORTESCUE FUTURE INDUSTRIES.
BRIEF: SAVE HUMANITY FROM ENVIRONMENTAL CATASTROPHE

Good news for the environment. Bad news for fossil fuels

Hey Al Gore, what’s that you’re holding? Looks like an ad for Fortescue Future Industries on the front cover of The New York Times declaring war on the fossil fuel industry. Nice!

Water bottle left in the hotel rooms of all attending COP 26.

Text: gH2
What if we told you the world’s energy can be found in something as simple as water? By extracting the H in H20 using electricity generated from renewable power, we can provide an endless source of carbon-neutral energy capable of meeting the needs of all industry and all nations. Can we be any clearer than that? FFI.COM.AU

Instagram animations

Liberty Global - A Report Of Connected Events

Celebrating the power of storytelling. Co-written with director Mischa Rozema.

Sony 2-in-1

A computer that is both a laptop and a tablet, perfectly in tune with the double lives we lead

Google Android - Welcome

One of four films celebrating the power of app development.

Chevrolet - Get Real

Chevrolet is the antidote to the absurd, outrageous and unrealistic claims made by most car manufacturers.

Intel - The Sartorialist (trailer)

One of five films celebrating not what Intel makes, but what Intel makes possible.

Asics - Expansions

A journey through all that goes into an Asics shoe.

Onitsuka Tiger - Tansu

A celebration of Japanese craftsmanship.

Pernod Ricard - Ararat Brandy

Rekindling a nations love of storytelling.

Come Think Out Loud. 1 of 4 commercial for HypoVereinsbank

Who do you talk to about money? Your partner, family, friends? Ever considered talking to your bank? It's surprising how few people do.

Electronic Arts. Black

Basically classical music and guns.

NIKE INNOVATION.
A TRIBUTE TO ALL THAT HAS INSPIRED THEM.

Vaguely interesting fact.
These are the longest long-copy ads that Nike ever ran. A strange claim to fame, but hey.

The Gore-Tex guide to conversation.
attemptING to bridge the conversational abyss now that, with the right clothing, weather is no longer a subject worth talking about.

ASICS AYAMI.
We got some runners and run them until they couldn't run any more, and then took photos. Beautiful.