Our brief was to create a publication for Pernod Ricard that would provide the definitive overview of the creative visionaries and artists that will shape tomorrow’s trends.
So we created the biannual publication Scalpel. In a world of information overload, Scalpel slices through the fat to expose the beating heart of global creativity. Ensuring Pernod Ricard stays at the bleeding edge of film, photography, art, technology, retail, design, fashion, music and gastronomy. Providing full contact details for every artist featured, Scalpel is the ultimate Rolodex of collaborative potential between artist and brand.
We have to practice what we preach, so each issue needs to represent the very highest standards in terms of design, craft and production. It needs to inspire. That’s why we entirely redesign each new edition based on a current trend, movement or school of thought that emerges through the editorial.
Beyond the publication Scalpel is a digital destination, a series of creative workshops, and an award given to the very best in creativity within the Pernod Ricard group.