ONITSUKA TIGER. ZODIAC RACE
According to the Japanese Zodiac, 12 animal signs combine with five ruling elements to create a 60-year cycle. Completing this ‘cycle of life’ on one's 60th birthday is an achievement laden with significance in Japan.
To celebrate Onitsuka Tiger's 60th anniversary, we submerged ourselves in the cycle’s symbolism and discovered the legend of the Zodiac Race. We created a multi-level storytelling platform to retell this ancient legend to a new audience.