ONITSUKA TIGER TANSU

Launched in Feb 2010, the Tansu campaign is the fourth edition in our award-winning series of larger-than-life sculptures created for Onitsuka Tiger, celebrating its unique heritage and authentic Japanese credentials.

The physical shoe took a team of expert Japanese craftsmen from a ninth-generation Tansu workshop over four months to create. The shoe was digitised and a website allowed the visitor to explore it's many compartments.