INTEL. VISUAL LIFE
Intel's 2nd Generation Core chip contained a graphics processor to keep of with our increasingly 'Visual Life'. If you try and explain to people just how clever that is, their eyes roll into the back of their head. So rather than talking about what Intel 'makes', we decided to talk about what Intel 'makes possible'.
Rather than trying to get the bloggers and the opinion formers to talk about our campaign, we made our campaign about the bloggers and the opinion formers and by doing so reached the eyes and ears of millions.